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Suite 4.03, Pacific Tower
737 Burwood Road
Hawthorn VIC 3122

From wealth management to estate planning, navigating your financial journey with expertise and care every step of the way.

For over 30 years Associated Concepts Financial Services has provided personalised financial strategies to medical specialists and established professionals. As a family-owned and operated business, AC-FS prides itself on its tradition of service and trust. Our distinguished personal service sets us apart. The team works closely with professionals such as accountants and estate planning specialists to offer comprehensive solutions tailored to each client’s individual circumstances. We are dedicated to assisting clients achieve their financial objectives. This involves gaining an understanding of our clients personal situations and what is important to them. This personal focus assists us to maintain strong, long term relationships with our clients.

  • Expert Team
  • Transparency
  • Tailored Services
  • Family Owned and Operated
  • Central Hub for Financial Advice
Associated ConceptsAssociated Concepts

The specialists at Associated Concepts are dedicated to navigating wealth goals with care, precision and expert advice.

Dayan Samarasinghe

Dayan Samarasinghe

Founder, Director & Financial Adviser

As founder of Associated Concepts, Dayan has over 30 years of industry experience. As a financial expert and trusted mentor, Dayan creates tailored portfolios, fostering long-lasting client relationships.

Fiona Samarasinghe

Fiona Samarasinghe

Practice Manager

Fiona joined AC-FS in 1997 with a passion for helping others, stemming from her background as a nurse. Ensuring client satisfaction, compliance and smooth processes, Fiona is dedicated and attentive to every client’s needs.

Ryan Samarasekera

Ryan Samarasekera


Ryan is an experienced Associate with over nine years of experience in the industry. Ryan has a passion for investments and financial markets which drives him to play a key role in the advice team. Ryan enjoys working closely with clients and seeing them achieve their life goals through structured advice. Ryan is pursuing a Masters in Financial Planning and CFP designation.

Dylan Samarasinghe

Dylan Samarasinghe

Innovation Assistant

Dylan excels in design and innovative solutions. With his detail-oriented and creative approach, Dylan improves internal processes and client experience. He prides himself on staying up to date with the latest in industry trends and technologies.

Poorni Kularatne

Poorni Kularatne

Administration Assistant

Poorni assists with administration and share registry tasks. With a Bachelor of Commerce, an Advanced Diploma in Financial Planning, and SMSF certification, Poorni is known for her keen eye for detail and friendly approach with clients.


Financial Services

Wealth Management

AC-FS offers personalised financial planning services that include generational wealth management, assistance with complex structures such as family trusts and investment trusts, and exclusive access to unique investment opportunities. Their ongoing monitoring ensures that your financial plan is aligned with your goals.


With over 30 years of experience, AC-FS offers bespoke investment portfolio construction that is tailored to an individual’s requirements. They place priority on optimising cash flow to enhance your position and employ tax-effective strategies to maximise returns. AC-FS leverages its investment committee's knowledge and experience to gain direct access to portfolio managers, CEOs, and CFOs of various fund managers. They use a boutique approach to portfolio construction, ensuring a client’s investments are aligned with their unique goals and risk tolerance.

Retirement Planning

AC-FS structures wealth in ways which enable clients to reach their ideal retirement. AC-FS’s process includes outlining retirement goals and putting steps in place to help clients reach them. The team stays up-to-date with ever-changing legislation and rules so that your retirement strategy is always up-to-date. AC-FS specialises in the establishment and ongoing management of self-managed superannuation funds (SMSFs).

Risk Management

AC-FS offers a range of insurance products to help protect what's most important to its clients. Using thorough data collection, we tailor policies to a client's specific circumstances, providing each client with a comprehensive understanding. AC-FS has access to the full market of insurers to ensure each client receives their best coverage at a competitive price. Insurance types include Life, TPD, Trauma, Income Protection, Business Expenses, Buy/Sell, Key Person, and Children's Trauma.

Estate Planning

AC-FS understands that estate planning is a specialised field requiring highly experienced professionals. It’s why we align ourselves with industry-leading experts to ensure clients receive the best possible advice. AC-FS facilitates the Estate Planning process through which the creation of Wills can assist to provide peace of mind knowing private affairs will be appropriately dealt with on passing. Other areas of Estate Planning include establishing; Powers of Attorney (enduring, medical treatment, and financial), death benefit nominations within SMSFs, and SMSF Trust Deed updates.


Our team works closely with clients with a focus on providing a high quality ongoing service.

AC-FS assesses your current situation, reviews goals and risk tolerances and defines your best possible financial management options. We then discuss our recommendations with you in detail. From wealth management to retirement planning, risk management, investments, and estate planning, AC-FS offers comprehensive solutions tailored to your needs. With over 30 years of experience, our team has a proven track record of success in helping clients achieve their financial goals. Our strong, ongoing client relationships and commitment to quality enable AC-FS to provide direct, pragmatic advice tailored to our client’s needs.

AC-FS undertake significant ‘behind the scenes’ work to ensure we meet government regulatory requirements as well as changing market conditions.

These include:

  • Regular investment and market reviews by our investment committee
  • Regular compliance reviews by our compliance committee
  • In house strategy discussions regarding changes in legislation or market conditions
  • Maintenance of personal training requirements for each member of the team

Schedule a consultation with an Associated Concepts expert and discover how we can help you achieve your financial goals.